Marketing Of Music Recordings And Videos - 1598 Words

Introduction In this delivering case study, the record labels are defined as brands associated with marketing of music recordings and videos. And a planning system is a tool that a record company uses to handle physical products like CDs, albums, and cassettes. In comparison, digital music can be released through different providers, such as Apple iTunes, eMusic, BuyMusic and Rhapsody. From the customer’s perspective, the accuracy and timeliness of a release is critical to achieving customer satisfaction. If customer satisfaction is high, they will without question come back for more business, and the company can benefit from both the return visitors as well as their†¦show more content†¦In the measure phase, the project team created a timeline for implementation. They drew a process map that estimated a 14-week period for a product to move from a creation request to hitting the market. The simple process map indicated the timeline and procedure for a release cycle. In this case, setting up a delivery time was also an evaluation criterion that defined the project’s success (Yuksel, 2012). Based on its strategic imperatives criteria, the project could be awarded a high grade, but it would be much better if the company goes further to explore what other elements need to be built up at the same time to improve the business (Buthmann, 2016). In the Application of Six Sigma Tools Applying the tools and concepts included in the Six Sigma framework correctly while following a logical thought process is a critical success factor of the overall initiative (Bertel, 2016). In this project, the team thoroughly followed the DMAIC method. In the define phase, as we mentioned, a SIPOC diagram was created to show the overall business processes. And a small Loss-Gain table gave us a brief idea of the benefits and losses in both the short and long term. Then in the measure phase, a process map was created, clearly showing the project timeline and the process steps for a cycle of release, as well as a bar chart depicting how many tickets were opened a month, the hours spent, and the number of peopleShow MoreRelatedThe Structure Of The Companys Expansion1591 Words   |  7 Pages 6.4 Growth Planning The company’s expansion consists of platforms in two objectives: (1) provide in-house services such as publishing, manufacturing, merchandising, tour promotion and recording; and (2) sell products in new geographical markets. Grow is based on expanding operations to territories outside the Twin Cities area; the number of finished products is increased as we enter new areas. Determining when to expand depends on the condition of the business and the economic conditions of theRead MoreFinancial Requirements For Sony Music Entertainment814 Words   |  4 Pagesproviding a variety of label services, including new release set-up and planning, as well as radio promotion and marketing, to select Sony Music venture partners. RAL’s artist roster consists of Shaggy, The Chainsmokers, DJ Khaled, Bush, Karmin, Lyfe Jennings, Jordin Sparks, Keith Sweat, Aaron Carter, Babymetal to name a few. Goals Entrench RAL as a shared service division for of Sony Music Entertainment Create a steady stream of revenue from record sales, merchandising, licensing and live performancesRead MoreThe Music Industry Has Changed A Lot1325 Words   |  6 PagesMusic Business Assignment Part A (1.1) For the past decades the music industry has changed a lot. The old music business module, where the artist hands over his music to the record label and through the record label the artists’ music is sold on a high street to consumers, is not as efficient and profitable as it used to be. The internet changed the way how people consume music. With the internet along came music streaming that opened new ways for upcoming artists and songwriters to share theirRead MoreCase Study on Tune Man927 Words   |  4 PagesDraw the bricks and mortar stage by which tradition CDs are credited, distributed, so in retail stores. How does each player in the value make money? Answer: Traditional Music Distribution Value Chain (Bricks amp; Mortar) Content creation artists, prodcerer Production, publishers, recording Manufacturers Sales, Marketing Publicity Distribution pack amp; ship Read MoreHow Have Advancements in Technology Affected Dance and Dance Companies?997 Words   |  4 Pagesmankind. 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Thankfully, with just a little bit of technical know how, and a modest expansion of your skill set, it is possible to survive, and even thrive, in the digital age of the music industry. These modern skills can be classified intoRead MoreStrategic Analysis Of Sonic Records Employee Compensation1545 Words   |  7 Pagescompensation system and their recently added online on-line music warehouse and distributor E-Sonic. By creating this strategic analysis there becomes a pathway to make informed decisions on employee compensation strategies at all levels of E-Sonic. Having this detailed concise report helps provide paramount information for E-Sonic to grow organically and achieve the ultimate company objective of dominant market leadershi p in the online music category. Having a better understanding of current stateRead MoreThe Rossafella Records Label Inc1448 Words   |  6 Pagescapitalise on the growing music market across the country by bringing talented local acts to the forefront of the Australian music scene by allocating time and resources to their projects. In doing this it is of the best interest of both the record label and of the individual artists, that a creative environment is established that will allow for meaningful and innovative songwriting. This environment will include working with qualified audio engineers, producers and marketing staff of the RossafellaRead MoreCase Study Essay1141 Words   |  5 Pagesthe PS3? 2. What has been Sony’s strategic approach with regard to new product development? 3. What are the key success factors in the video gaming industry today? Are these the same as in the past? 4. What was Sony’s marketing program for the launch of the PS3? What is the competitive advantage of the PS3? What are the weaknesses of the PS3? 5. Compare the marketing program of the Nintendo Wii to the PS3. How are they different? To turn around the sales of PS3, Sony should upgrade and go more detailsRead MoreWhat A Record Label Is It Still Relevant Today And The Structure Of A Records1393 Words   |  6 Pagesare companies that manufacture and distribute recorded music and promote that music (or at least hire people to handle the promotion). There are two kinds of record labels; independent (indie labels) and major labels (aka big four labels). Indie record labels are independent companies that do not have a corporate backer. Major labels are large corporations often owned by a parent company, like Sony. Are record labels still revelant to the music industry? After some research, the internet suggests

Evaluation of the Patient Protection and Affordable Care...

The foundation during the Barack Obama’s campaign for the presidency was the health care reform of the U.S. health care system. It was not until a month later into his presidency in the year 2009 that President Obama addressed the issue of the high rising cost of health care and the millions of people in the United States being uninsured. It was not until March 23th 2010, after much debate that President Barack Obama signed the Patient Protection and Affordable Care Act (PPACA), the U.S. health care reform legislation. The primary objective of the PPACA act is to â€Å"provide quality affordable health care for Americans† (Centers for Medicare Medicaid). Furthermore, the PPACA has the potential to â€Å"improve the role of public programs, improve†¦show more content†¦If this bill becomes a law Americans will have to obtain health insurance since there is a clause in the bill that would mandate them to do so. The consequences of not obtaining health insurance and violating the clause could result in penalties, fines, and even jail time. But some states are using Police Power as a weapon stating that â€Å"States wield what is called police power: the authority to make laws for the health, safety and morality of their people. The federal government, on the other hand, has limited jurisdiction. If the Constitution does not grant a specific power to the federal government, then the 10th Amendment reserves it to the states or the people (Klukowski, Ken).† The government is in no position to make an individual purchase a service. If we compare the PPACA with car insurance, which is required, there is a big argument as to why the government is mandating health insurance. In the case of car insurance, by the act of driving you have other people lives in your hands in the sense that if you get in an accident someone could result dead. Car insurance requirement makes sense because you are and other are covered in case of an accident. Then it get even more justifiable to mandate car insurance because an individual may chose to drive while under the influence an hurt someone, then it makes a lot of sense that people should not be out there driving without protection. But even in the case of autoShow MoreRelatedWhat Is Patient Protection And Affordable Care Act1331 Words   |  6 PagesHR 4872- HEALTH CARE AND EDUCATION RECONCILIATION ACT This bill makes a number of health-related financing and revenue changes to the Patient Protection and Affordable Care Act and modifies higher education assistance provisions (â€Å"HR†¦2010† 2010). TITLE SEC. 1202. PAYMENTS TO PRIMARY CARE PHYSICIANS. IF ANYTHING IS HAPPENING IN THIS AREA CURRENTLY CY 2017 Physician Fee Schedule Proposed Rule with Comment Period This was placed to be presented at the Federal Register on July 7, 2016. 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It looks at theRead MoreThe Title X Family Planning Program1143 Words   |  5 PagesThe Title X Family Planning program was enacted in 1970 as Title X of the Public Health Service Act (Public Law 91-572 Population Research and Voluntary Family Planning Programs). Title X is the only federal grant program dedicated solely to providing individuals with comprehensive family planning and related preventive health services. The U.S. Department of Health and Human Services’ Office of Population Affairs (OPA) oversees the Title X program (U.S. Department of Human Services, 2014). ServicesRead MoreInstitute Of Medicine Report On Quality1432 Words   |  6 PagesInstitute of Medicine Report on Quality Introduction In 1996, the Institute of Medicine (IOM) initiated a campaign aimed to evaluate and improve the quality of care for health care systems in America (Bielaszka-DuVernay, 2011 p.2). Consequently, IOM Committee on Quality Health Care outlined strategies to improve patient safety by preventing medical errors that are caused by individual and system factors in a report titled â€Å"To Err is Human: Building a Safer Health System† (1999). Furthermore, IOM‘sRead MoreObamacare And The Uninsured Elderly1719 Words   |  7 Pagesbecause they could not afford insurance? â€Å"ObamaCare, officially called the Patient Protection and Affordable Care Act (PPACA) but more often called the Affordable Care Act (ACA) for short, reforms the health insurance industry and the American health care system as a whole† (ObamaCare Facts). Barack Obama and the Supreme Court ruling in 2012 gave Americans better rights and more protection for access to universal affordable quality healthcare t o the uninsured population. ObamaCare was not designedRead MoreHealth Policy Analysis Paper : Healthcare2073 Words   |  9 Pagesalong with an evaluation of the impact of these alternatives. Once an evaluation of alternatives is complete, these alternatives are then ranked in order of which would be most effective in meeting the needs of nationalized healthcare. Lastly, a discussion regarding monitoring the implemented policy is given. Nationalized Healthcare Definition and Challenges: The Patient Protection and Affordable Care Act (PPACA) was signed into law by President Barack Obama, on March 23rd, 2010. This historicRead MoreObamacare : The Patient Protection And Affordable Care Act947 Words   |  4 PagesOBAMACARE† at best The Patient Protection and Affordable Care Act, often referred to as â€Å"Obamacare,† was signed into law March 23, 2010, by President Barrack Obama and has been at the center of highly and critical debate in healthcare coverage since than. 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Starry Dance Signs in the Stars During the Life of Chirst...

â€Å"The heavens declare the glory of God; the skies proclaim the work of his hands† (Psalm 19:1–4). The book Psalms was written by King David, and in this verse he was talking about how the heavens proclaim the glory of God ,but does it really? Yes, the sky really does proclaim the glory of God; there are actually three areas of Christs life when the sky shows signs. The first was when God showed signs of Christs conception. The second sign was when the star of Bethlehem appeared and how it showed Christs birth. The final sign of Christs life was at the crucifixion of Christ. Today we have new technology that allows us to do many incredible things. One of those things is the ability to calculate the stars, where they will go and where†¦show more content†¦We saw His star when it rose and have come to worship Him.† The Magi must have seen something that symbolized king, Jews, and birth (or new). Well, during the first paragraph Jupiter, the king planet p assing Regulas, the king star, inside the lion (sign for the Jewish tribe of Judea) during the Jewish new year Rosh ha-Shanah. This clearly symbolizes king, Jew, and birth (or new). Matthew chapter two also says that the star rises in the east just like most stars. The fourth qualification is that it appeares at an exact time, the fifth king Herod didnt know when it appeared so it couldnt be a supernova or comet or king Herod would have noticed it. The last three qualifications are that the star had to endure over a long period of time, it had to stay in front of the magi as they traveled , and it had to stop over Bethlehem what could meet all these requirements: the king planet Jupiter. The heavens show signs at the beginning of Christs life, but what about the end of Christs life are they there also. Yes, the heavens reveal signs during the crucifixion of Christ, but this time we can know exactly what time the signs match up with the Bible. During the crucifixion Christ there were not only signs in the heavens but also on earth â€Å"At that moment the curtain of the temple was torn in two from top to bottom. The earth shook, the rocks split† (Matthew 27:51). Matthew talks about when they put Jesus on

Marketing and Boost Juice free essay sample

Boost Juice bar formed In the year 2000 with the first store located In Adelaide, south Australia and is now has an international chain of retail outlets that specialize in selling fresh juice. The company now expanded internationally with stores situated in Asia, Europe, Russia and Middle Eastern through the use of franchising. In this report we will explain how boost differentiate its products trom their competitors and discuss the macro-environmental forces that could potentially Impact on the success of the Boost business moving forward. Boost uses customer-driven marketing trategy to differentiate their products, such as Segmentation, Targeting, Differentiation and Positioning to differentiate their products from their competitors. Market Segmentation The market segmentation is used to divide the consumers and group them into smaller segments, each of which can be reached by distinct marketing programme. The concept attempts to reconcile differing customer needs with limited company resources, and allows product and marketing offerings to be adjusted to suit different customer groups (Epetimehin. We will write a custom essay sample on Marketing and Boost Juice or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 011). In this case Boost juice uses Demographic egmentation to market their customers. Demographic Segmentation Demographic segmentation divides the market into segments based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation and nationality. Boost juice differentiate its product by using demographic segmentation, they look at age and life cycle stage, gender and generation as seen on the image below. Targeting Differentiation The image above was taken from Boost website; it shows that their products are targeted to all ages and customers life style whether athletic or business life. They also aim at both genders since they both need boost Juice in their dally lifestyle and finally generation as mentioned in the image, boost mostly target Gen Y because this generation is drinking a lot of soda and have obesity which is unhealthy, this is what makes this Gen Y targetable by boostjuice as it will benefit them since truit/vegetable juice have vitamins and minerals and help them go on a diet. They mostly target healthy beings this is shown through their vibe club where members can do activities and be rewarded by boost. Also on their website they have a section about health it xplains the benefits of each fruits and why should you drink them. Brand differentiation means that a company or a group of companies sell identical or nearly identical products under different names. These brands have unique identification a name or a logo that consumers recognize and trust. Bernitz, Ulf 1981). When we think of the brand Boost Juice bars, we think that something they produce will boost our daily lifestyle and provide us energy. Boost have their slogan live guilt free with boost, the company has a passion for healthy mind and body so uch they emphasis on only using fresh ingredients with no preservatives and nothing artificial or fake,. With slogan and brand name customers are being valued and they will surely return and tell others about the brand Boost. This differentiation will make customers definitely go purchase fruit Juice from boost instead of their competitors called Top Juice as they do not have a slogan saying they use fresh ingredient with no preservatives. Positioning Positioning is the way a product is defined by consumers on important attributes: the lace the product occupies in consumers mind relative to competing products. (Armstrong, G, Adam, S, Denize S Kotler P, 2012) Below will be a graph showing the positioning On the above graph that IVe constructed are based on my knowledge of Boost and its main competitor Top Juice. I placed Boost Juice top because customers are being most valued by them, their slogan live guilt free with boost, and their statement no preservatives and nothing artificial or fake has created customer value than their competitor Top Juice who has not provided any slogan they Just state that their roducts are fresh and premium however they didnt state whether they have juice at an affordable price while Top Juice provides not so good quality however priced being low which is why they are placed bottom in positioning. This shows the how Boost products is differentiated from their competitors. Macro-environmental factors Macro-environmental factors are external entities that affect the business such as economic factor, environmental and threat of rivalry/competitors factors. These factors potentially impact on the success of the boost Juice business moving forward. Economic Factor Economic plays a huge effect on Boost business moving forward, if the economics of a country has decreased then the business within that country will suffer as consumers are not willing to pay a lot for a product this factor can impact boost into moving forward. Environmental Factor Environmental factor has a huge impact on the success of boost moving forward, since boost Juice relies on the harvesting of natural fruit and vegetables which is Australian grown. If the natural disaster occurs there will be shortage of fruits and egetable which means that boost Juice will sell less of their products in high value, this will not attract customers and will not move forward as a business. Threat of rivalry/competitors Factor This factor plays a huge role in macro-environmental factors; it can affect boost business moving forward a lot, there are new competitors to the market such as Top juice which is a Juice bar producing fresh Juice. Boost will need to produce new marketing concepts in order to differentiate themselves from their competitors; if they dont act sooner they wont move forward.